Knowledge-Counsel | Office furniture industry product development and marketing

Clive Pallot - Independent consultant offering marketing services to the office furniture industry
Contact Clive by email

Clive Pallot can be contacted on 01344 779 438
Marketing services for the office furniture and related industries

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Personal Profile

Clive Pallot - marketing consultant, specialises in the areas of product marketing and product development for the office furniture and related industries. Clive has worked within the office furniture industry since graduating in 3D design in 1983.

Examples of product marketing and product development services:

	Portfolio gap analysis - to identify strategic opportunities
	Competitor analysis - opportunities are benchmarked against competitor products for validation
	Creating a design brief - a key stage to articulate needs
	Recommending and commissioning industrial designers
	Managing the product design process - clients choose their degree of involvement
	Developing and managing a steering team for independent validation as the project progresses
	Creating clear and accurate price and specification materials
	Training in-house personnel - before, during and after product launch
	Drafting press release material and liasing with press editors
	Developing advertising campaigns and negotiating rates directly with publishers
	Managing photographers, graphic designers and illustrators for printed materials and web site design
	Co-ordinating trade exhibitions and product launch events
	Copywriting for case studies, websites, advertising material and technical publications

Background
Clive has enjoyed an illustrious career in the office furniture industry. He spent more than a decade with Haworth UK during a period of dramatic, worldwide evolution. Amongst many other notable things, this involved integrating products of numerous European acquisitions to create a cohesive product portfolio. More recently Clive was appointed by Teknion to head up its product development strategy in Europe. During this time he initiated and managed the complete design development of a substantial office furniture system to the point of design freeze. This furniture system, IE, was unveiled at Orgatec 2002 and won the 2004 Best of Canada design award.

Since 2001 he has enjoyed consulting independently for companies within the industry on various and varied product marketing and development assignments.